Perseverance is a big word, a very important word, but what does it mean? When you persevere you maintain a purpose in spite of difficulties, obstacles, or discouragement. You continue onward, steadfastly. You don’t give up. You keep going. Perseverance is strength, it’s power. It’s one of the most important qualities of people who succeed in life. Now look at the fifth line above again. Look at the word PURPOSE. That’s the SECRET to perseverance. People who PERSEVERE and SUCCEED are those who have a STRONG, WELL-DEFINED sense of PURPOSE. They are PASSIONATE about what they want to accomplish, their goal. That’s the bottom line. If you want to SUCCEED at something make sure you are very clear about your PURPOSE and be PASSIONATE about it. Being very clear about what you want to ACHIEVE makes it easier for you to PERSEVERE when obstacles come. Many of the most successful people in history had ORDINARY TALENT but they had a strong PURPOSE and EXTRAORDINARY PERSEVERANCE. Don’t give up.